Tencent’s eCommerce effort has been in a real mess for quite a while with a complex and disorganized string of subsidiaries, investment portfolios, brands and so on. They probably have also realized the disadvantages of confusing users with too much similar offerings. The company was rumored to ditches its B2C platform buy.qq.com (an effort to compete with TMall) and start using 51buy.com as its main B2C outlet.

And on a separate note, Tencent’s three group buying brands Gaopeng (JV with Groupon), QQTuan (own child) and FTuan (adopted child) would be merged and operated under Gaopeng brand, the other two brands also got ditched.

screenshot of buy.qq.com

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Ben Jiang

Listener of startups, writer on tech. Maker of things, dreamer by choice.