Baidu, according to local portal Sohu, stealthily bought a newly-founded video recommendation engine dubbed JinWanKanSha (means what to watch tonight? in English) last week in an effort to ramp up its video search business. The service would be integrated into Baidu’s vertical search division.

Launched in the middle of this year, JinWanKanSha is a dedicated service that offers up  movie/TV drama recommendations after someone ticking up 8 movies/TV shows they favored on the website (pictured below). Ideally, the more the service knew about your tastes, the more accurate it could be in figuring out what movies you might take a like to.

Recommendation based on personal flavors/user behaviors has been gaining in popularity among startups since two years ago, but we haven’t see anything particular interesting or any acquisitions in the field yet till this one.

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Ben Jiang

Listener of startups, writer on tech. Maker of things, dreamer by choice.