Black Friday, the kick off to the holiday season for brick-and-mortar retailers, has been envied, and then been borrowed and repainted into the Cyber Monday by U.S. etailers. Black Friday in this year recorded more than US$ 1.04 billion in sales, according to comScore. As for Cyber Monday, sales is expected to hit US$1.5 billion.

Eyeing the year-end spending spree across the pacific, Chinese ecommerce giant Taobao caught a whiff of profits and came up with a promoted holiday resembles Cyber Monday dubbed Double-Eleven Day on the date of November 11, aka, the Singles’ Day.

For this year’s Double-Eleven Day, the sheer Taobao/TMall transaction volume crossed the 3 million mark at US$ 3.06 billion, way more than the combined total of its U.S. counterparts. If we add up sales from other Chinese etailers like JingDong Mall (360buy.com), Suning, Amazon China, Dangdang and so on, the number could be even higher.

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

What you get

Full access to all premium content and our full archives

Members'-only newsletters

Preferential access and discounts to all TechNode events

Direct access to the TechNode newsroom

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

Charlie Sheng

动点科技驻湾区记者. Charlie is an entrepreneur based in San Francisco and Hong Kong who calls herself the undefeated caffeine champion. You can reach her at charlie.sheng (at) technode.com