We haven’t been mentioning Kaixin001 for quite a while, not because of our slackness, it’s just the company seemed to be dormant ever since Renren totally stole it’s thunder and its mobile offerings weren’t panning out very well last year.

And now even Renren got stuck in the “Weibo after shock”, Kaixin001 obviously wasn’t able to get back its momentum during short amount of time. Not without a bolder move and a new mindset.

Lately, Chen Binhao, founder and CEO of the company made some remarks on Facebook Kaixin001’s inspiration’s mobile advertising business applauding for its accuracy and effectiveness, signifying that Kaixin001 might be considering the same thing for itself.

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Chelsea Dong

She reads, travels, photographs and writes, with interests in chronicling China tech scene and interpreting how technology disrupts the way people live.