When O2O (online to offline) commerce became the next hot topic, after group-buying, in China, it was taken by a lot of failing or declining businesses as life-saving straw, especially those who have anything to do with local economy, say, group-buying or classifieds services. It’s not hard to come up with a dream of becoming the next Taobao for offline services.

Group-buying Service Turned Platfrom

55Tuan, one of the surviving group-buying sites in China, launched 55 Mall, a platform for local offline services to set up online stores, in November 2011. 55 Mall claims it has had over 30 thousand offline stores joined in. There has been more than ten categories, restaurants, cinemas, hotels, health & beauty salons, auto service, photographic studio, etc..

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Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com