Beijing’s unexpected snowing today just added a softer touch to the upcoming Christmas. Holiday season is always meaningful as you get to spend time with the beloved ones, especially when you’re able to record every moment you shared and every place you visited together for the evocation of sweet memories many years after.
In an aim to promote the holiday spirit and record your holiday memories, Chinese LBS Jiepang partners again with Starbucks for a creative Christmas promotion to encourage and reward togetherness at over 300 stores in eastern China.
Through the end of December, Jiepang users who check-in at any Starbucks store in Shanghai, Jiangsu or Zhejiang province will earn one of four special Christmas badges: Soldier, Snowman, Fox or Bird. They can visit different Starbucks stores to collect all four badges, then unlock the “Magic Wish” badge and redeem a buy-one-get-one free reward. Over 10,000 “Magic Wish” badges have been unlocked since the promotion started in November.
And starting early December, Jiepang users will also be able to unlock a special feature every time they check-in at Starbucks, which enables them to send out a Starbucks e-card to their friends as an invitation for get together. The e-card features customizable seasonal greeting messages. They can sync this e-card to Sina Weibo, the largest microblogging service in China, to tag and notify their friends with one single click.
“Starbucks has always been a place for togetherness,” said Liana Yu, Digital Manager of President Starbucks Coffee Shanghai. “The partnership with Jiepang gives us a special opportunity to attract customers in both the online and offline world to celebrate the magical Christmas season together.”
“Sending a Christmas card to your friends via mobile should be simple and delightful. With our newest app update, Starbucks customers can now use Jiepang to share their in-store experiences with friends across multiple social networks.” said David Liu. “We’re proud to be a mobile social media partner of Starbucks since 2010, because of our shared values for creating great customer experience.”
Every day, thousands of Jiepang users check-in at Starbucks to share their Starbucks moments with family and friends. In light of this, Jiepang has been working with Starbucks to experiment with many of the most innovative engagement initiatives, such as branded photo filters, location-based tips and so on.
Beijing-based Jiepang claims more than 4 million users across China, Taiwan and HongKong. The service is available on multiple platforms including iOS, Android, Windows phone, Symbian and so forth. The latest update of the app added personalized recommendations on venues, events and deals to help its users better explore they city they live in.