China OTAs Ctrip and 17U just expanded their online presences onto Taobao Trip in the wake of eLong’s nesting on the travel booking service aggregator in the middle of this year.

The motivation for OTA to settle on Taobao Trip lied in not only the enormous user coverage but also the high quality e-commerce traffic. Meanwhile, the diversified demands of Taobao consumers will also be satisfied by the products and services provided by the OTAs. It seems to be a win-win game between Taobao and OTAs.

Li Xin from Taobao Trip pointed out that continuous improvement would be required as Taobao Trip is currently challenged with growingly diversified demand from mass users. Cooperating with different travel service providers could ramp up the line-up of Taobao Trip’s offering and eventually lead to a better ecosystem.

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Kang Zhou

Kang is a Tech writer, Event planner and Chairman of Beijing 3 Day Startup.