Kindle store for Chinese works went live last week, offering over 22 thousand Chinese-language e-books with about a thousand free titles. Though Chinese users can only access those books through its iOS or Android apps, it is reported that five gadgets have received approval from authorities and are expected to appear on China market by the end of this month at earliest.

Looks like a good start, but both my friends and I aren’t motivated to use the service, only to find that we cannot buy those books with our Kindles bought from abroad. The e-book market in China has already been crowded and each of the major players has its own cutting edge, from content to design. When industry professionals and average readers opened the Chinese-language Kindle apps, they felt disappointed.

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Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com