91, the sub-brand for mobile apps under Netdragon, launched a custom tablet for kids by partnering with Kizup, a Shenzhen-based kids’ tablet manufacturer.

91 started with, also best-known for, 91 Assistant, software for users to organize apps in smart phones. Later on it became an app platform. As more and more educational apps emerged, 91 came up with several services for online education, such as a collection of apps for kids. The educational content 91 has can be a plus for it to sell a hardware device. Also, it is expected long-tail revenues will be generated from the in-built content ecosystem.

There are several players in the kids’ tablet market, including some well-known brands that have been in consumer electronics business for a long time, such as Newsmy, best-known as an MP3 player brand, and Subor, a long-time brand for educational electronics. The Newsmy one claims that it has licensed exclusive right from BBC to use the Teletubbies to make courses attractive to children.

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Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com