Crucco, Chinese apparel vertical targeting at young Chinese who’re attached to fresh design and simple living attitude, was reportedly in talks with potential sell. The Beijing-based startup was founded by VANCL veteran Xu Xiaohui, former associate director of the latter.

Insider revealed that the company even didn’t have enough money to cover its normal expense and had to break with several suppliers and manufacturers. Though Crucco is trying to sell itself or seeking for new financing, currently no one is willing to take over the hot potato.

Why is so difficult for Crucco to weather the winter?

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Chelsea Dong

She reads, travels, photographs and writes, with interests in chronicling China tech scene and interpreting how technology disrupts the way people live.