Chen Hu, VP of Chinese vertical B2C focusing on footwear told local media that the company is gradually moving its headquarter from Beijing to Zhuhai. We previously wrote that the Zappos wannabe turned own-branded footwear etailer were challenged by many issues and had shed off a vast majority of its headcount.

Not all Beijing staff’d be cut off as some are supposed to take care of Letao’s cooperation with other B2C platforms like TMall and Jingdong Mall.

Chen said that since Letao’s design team and manufacturers are all based in Zhuhai, a city in China’s southern Guangdong province, it make more sense for the company to move its headquarter to that city.

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Ben Jiang

Listener of startups, writer on tech. Maker of things, dreamer by choice.