China E-Commerce in 2013: An Outlook

E-commerce might be one of the most eye-catching trades in 2012 with all the price wars, spars, and series of good or not-so-good rumors, and it’s evident that in the coming year the industry would be a good play, as long as you placed the right bet. In an aim to help you capture a whiff of the market in next year, Chinese portal site Tencent made some predictions about the market listed below:

Mergers & Acquisitions

In 2013, vast expansion will be the major theme for Chinese etailers, coupled with many mergers and acquisitions. The relationship among companies is likely to be ‘me in you and you in me’, forming a more complex structure as verticals (OKbuy.com) or even B2Cs (Dangdang.com) are moving to other bigger platforms like TMall or Tencent’s B2C site.

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