Chinese B2C and C2C market size reached RMB 806 billion in 2011, according to a report by Analysis International, a Beijing-based Internet think tank. The report also showed that China’s group buying market reached RMB 23.7 billion in sales in the same year.

Due to the money-burning marketing methods adopted by group buy businesses and the large scale marketing input of leading e-commerce companies, etailers’ marketing expenditure has grown significantly in 2011, reaching 12.14 billion RMB.

Analysys International estimates that Chinese B2C and C2C market will reach RMB 2,568 billion by 2015, while the market scale for sheer etailer online marketing will reach 48.87 billion RMB at the same time.

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

What you get

Full access to all premium content and our full archives

Members'-only newsletters

Preferential access and discounts to all TechNode events

Direct access to the TechNode newsroom

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

Kang Zhou

Kang is a Tech writer, Event planner and Chairman of Beijing 3 Day Startup.