2012 was an eventful year for the online video industry. Major happenings shook the industry. First of all, copyright fee for contents has came down to a more rational level. Secondly, the merger between Youku and Tudou, the leaders in the industry, has shocked the whole internet community. Thirdly, the entry of internet giant Tencent has made others quiver. Fourthly, a copyright procurement alliance was established between Sohu video, Tencent video and iQIYI. Last but not least, iQIYI sold shares to Baidu, the Chinese searching giant.

After several rounds of market reshuffle, only a few rich and powerful players survive in the online video market, including Youku Tudou, Sohu video, Tencent video, iQIYI, Letv. All in all, the industry has become more concentrated in 2012, which means the competition will be more fierce in the future.

Sohu video is very good at sailing with the wind in the online video sector, as it always take the suitable action at the appropriate time. This is the reason why it has dealt deftly with issues such as copyright protection and rising fees for films and television series when the arose. Sohu is also the industry leader in importing U.S. Television series.

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Kang Zhou

Kang is a Tech writer, Event planner and Chairman of Beijing 3 Day Startup.