Rongshuxia, an online literature site under Shanda’s Cloudary, announced to charge for content at the end of 2012. Hence no literature site of Cloudary’s offers content totally for free.

Other revenue-generating literature providers under Cloudary have four revenue sources, paid content, print book sales, copyright licensing and online advertising. Rongshuxia hardly made any revenue until September 2011 by publishing print books and selling content for film adaptation. It was then the site became capable of sharing revenues with authors – 80% of print book sales and 50% of content licensing fees go to authors. So far it has published over four hundred print books and sold over twenty works for film adaptation.

Before making a profit, the site plans to spend more money to improve the charging and revenue-sharing systems in 2013. The management want to make the charging system slightly different from the one their sister sites are using, for the realistic theme of the works on the site works differently for the audience from other novels sites’. Rongshuxia will set prices based on titles or roll out monthly subscriptions so that authors won’t be motivated to make works longer and longer – most other sites set prices based on Chinese characters that the longer a work the more authors and platform owners can earn.

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Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com