What? We Need to Make Money?

The New York Times recently detailed the challenges facing entrepreneurs in 2013. The article points out that almost everyone is sombering up from all the hype. Even the much vaunted mobile wave cannot lift people’s spirit. “There was so much hype around the transition to mobile, but people are realizing that mobile is challenging,”

Some industry insiders believe what we are witnessing is an end of an era. “Earlier, entrepreneurs didn’t need a real monetization strategy” , they could attract money (and lots of it) by proving it could garner revenue or demonstrate growth,. In extreme cases, a startup only need to show promise and spin a tale before money comes in hand over fist.And then, the company could live off VC’s fund indefinitely.

But to quote Cutty from The Wire, the game done changed. The Times listed four reasons for this:

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