Women who loves to shop and socialize online are the new darlings of the e-commerce industry. Many reports have stated the growing trend of women making purchases online and the big potential it implies. Businesses big and small have come to recognize their importance.

Chen Nian, founder of the apparel e-tailer VANCL, and Liu Qiangdong, the CEO of 360Buy CEO, were interviewed by local media last week. Coincidently, they both talked about the difficulties of wooing women online.

During last June, more women registered an account at 360Buy than men. It was the first time that had happened, and it pleased Mr. Liu. “This is a good sign. If this trend keeps growing, in two or three years we will have as many women as men shopping at 360Buy.”

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Charlie Sheng

动点科技驻湾区记者. Charlie is an entrepreneur based in San Francisco and Hong Kong who calls herself the undefeated caffeine champion. You can reach her at charlie.sheng (at) technode.com