Huge traffic doesn’t always point to big revenue, not if it’s coming from the mobile end in Facebook’s case. As of now more than 60% of the traffic of the world’s most popular social networking service is funneled through mobile devices, making the monetization issue even worse for Facebook given limited ad space on mobile screens.

Renren, the Chinese counterpart of Facebook, apparently also had the same problem of sluggish transition to a mobile era. Mr. Joseph Chen, CEO of the company once addressed to its staff that Renren should turn all its offerings into apps as 2012 ushered in the mobile Internet era in China.

He also mentioned that the company should spend 80% of its efforts on primary business and 20% on new business with affordable risks.

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

What you get

Full access to all premium content and our full archives

Members'-only newsletters

Preferential access and discounts to all TechNode events

Direct access to the TechNode newsroom

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

Chelsea Dong

She reads, travels, photographs and writes, with interests in chronicling China tech scene and interpreting how technology disrupts the way people live.