RenRen to Catch up on Mobile Trend

Huge traffic doesn’t always point to big revenue, not if it’s coming from the mobile end in Facebook’s case. As of now more than 60% of the traffic of the world’s most popular social networking service is funneled through mobile devices, making the monetization issue even worse for Facebook given limited ad space on mobile screens.

Renren, the Chinese counterpart of Facebook, apparently also had the same problem of sluggish transition to a mobile era. Mr. Joseph Chen, CEO of the company once addressed to its staff that Renren should turn all its offerings into apps as 2012 ushered in the mobile Internet era in China.

He also mentioned that the company should spend 80% of its efforts on primary business and 20% on new business with affordable risks.

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