After crossing the 300 million user mark within 2 years after launch, WeChat is going to launch the latest new version 4.5 with more features to offer. Interestingly, the team behind Wechat neither accepts interview requests nor reveals anything strategically about WeChat except for regular updates on user numbers and new functions. I guess they just don’t have to court media for public exposure as the service is hands down the darling of more than 70% of Chinese mobile Internet users (420 million by last year).

With such a huge user pool, many kept tabs on the app’s every single new move to examine its quest to monetization, local portal Netease made some interesting assumptions on what WeChat could do to pull in some checks.

WeChat Style

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Charlie Sheng

动点科技驻湾区记者. Charlie is an entrepreneur based in San Francisco and Hong Kong who calls herself the undefeated caffeine champion. You can reach her at charlie.sheng (at) technode.com