Baidu finally released the mobile version of Phoenix Nest, its AdWord-like bidding system, to the all the customers in mid-December 2012 (previously it was only available to a small number of selected customers). It took a whole year for Baidu to launch the mobile version, as reported.

Tailored to the mobile phones, the mobile Phoenix Nest enables direct access to customers’ services. A user, for instance, can download apps or coupons, or dial a phone number directly from the search results page, without being directed to somewhere else through links. A similar service, called Box Computing, has been on Baidu search’s PC version. A couple of new CRM tools, taking mobile into consideration, were launched at the same time. Mobile Business Bridge, for example, is for customer service staff to communicate, through PC, with users on mobile phones.

Baidu also replicated  Baidu Union, AdSense-like display advertising network, and Brand Zone, advertising offerings for brands, on the mobile end.

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Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com