Rumor: Qihoo Buys Mobile Game Platform to Ramp up Mobile Monetization

Rumor has it that Qihoo 360 just secretly acquired China’s southern Shenzhen-based mobile game developer and distributing platform iDreamSky for tens of million dollars. The move – if true – could be deemed as Qihoo’s continuos efforts in ramping up monetization on mobile end.

Qihoo’s move was echoed by Sogou CEO Mr. Wang Xiaochuang’s latest speech after the third biggest Chinese search engine posted US$ 41 million in revenue. Mr. Wang claimed that mobile gaming might be the only viable monetization method in mobile sector in the recent two years while mobile search still has to wait for couple more years before it’s profitable.

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