Wu Xiaobo, a best-selling business writer and publisher of Blue Lion, a financial publishing company, talked about digital publishing in China in an interview lately. As he is also a scholar studying emerging businesses in China, he knows exactly what’s going on in the digital book market here.

Wu compares establishing the digital book industry in China is to reconstructing a new world after a disaster — the piracy disaster. He believes when reconstruction is completed, publishers with specialties on vertical subjects will have occupied certain territories.

The total digital reading market in mainland China in 2012, he estimated, was no more than 3.5 billion yuan ($560mn) – very small. 2.6 billion, 74%, is generated from China Mobile’s reading platform. Wu sees the market grow at a rate higher than 60%.

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Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com