When it comes to a smaller screen, the search giant Baidu seems to be dwarfed by other players. How does it feel to see other tech giant taking the lead with killer products, for example Wechat? For Baidu, It came, it saw, but it hasn’t conquered yet.

At the company’s annual party held lately, Mr. Robin Li made a speech to commit to mobile efforts in 2013. He was confident because the company really had put its heart into this game – has to – and mapped out all kinds of mobile strategies.

Li also laid out the four core businesses of the company: traditional search, mobile cloud, LBS and international businesses. About 25% of its R&D expenditure went towards mobile, with less than 10% of total revenue being yield on mobile end, the company needed to rethink its mobile strategy.

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Charlie Sheng

动点科技驻湾区记者. Charlie is an entrepreneur based in San Francisco and Hong Kong who calls herself the undefeated caffeine champion. You can reach her at charlie.sheng (at) technode.com