Baidu, failed twice for its major attempts towards mobile internet market, including Baidu Yi and Leho, an online portal and community focusing on lifestyle information and service. On one hand, Baidu cooperated with design houses including Changhong and Dell to launch the strategic product Baidu Yi. However, it turned out that there was little opportunity for deep customized Android OS and Baidu had to subsidy the design houses in the end. On the other hand, Baidu has been developing both apps and online community for Leho, but the results were not that good as expected from both approaches.

The competition has started, and it’s tough. Compared to WeChat (Wexin) for Tencent, Alipay and Tmall for Taobao, there is not successful platform level product for Baidu besides Baidu map. Despite that it is a bit late, Robin Li, the man driving this giant, finally made his mind to push Baidu to the mobile internet market.

According Chinese media, in 2013 Baidu will spend more efforts on mobile application, including its mobile browser, mobile search, mobile input method, and Baidu Application Center. The key part in Baidu’s strategic plan lies in the mobile cloud. Once the user information is stored in the cloud, the switching cost will increase if users plan to move to other platforms. Google surely is doing great on this strategy.

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Kang Zhou

Kang is a Tech writer, Event planner and Chairman of Beijing 3 Day Startup.