[Editor: The article is written by Laure de Carayon (@laure2carayon) of China Connect (@chinaconnectEU)]

China’s digital ecosystem is a vibrant scene. Among the (numerous) new players, Meilishuo, the Fashion social network with almost 5 millions followers on Sina Weibo, has a growing audience and major brands are joining. The following is the exclusive interview of its Founder & CEO and VP, in charge of Branding and Advertising, who will speak at China Connect, March 28-29.

Q: Can you briefly tell us who you are, what is Meilishuo, when did you launch it, what’s your vision ?

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