Jiekuwang.com, an integrated marketing service aiming at serving Chinese local merchants, recently raised RMB 200 million from Huaxia Mogen Funds Management Co.

Jiekuwang claims to be an O2O platform on which users can place online orders and then consume them offline with local merchants. It’s website went online since September of 2011.

According to Pang Qiufeng, CEO of the company, “An stats showed that online consumption hit RMB 6 billion in 2012, accounting for just 5% of Chinese people’s total consumption in that year. ” That’s why he believed that “the future of Chinese ecommerce lies in how to make the most out of the other 95%”, namely, how to combine offline business and online technology.

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Ben Jiang

Listener of startups, writer on tech. Maker of things, dreamer by choice.