A survey by Horizon, an independent market research firm, shows that about 60% of consumers are not clear about the smartness of their smart TVs. The survey is based on interviews with smart TV buyers aged from 25 to 40 in more than twenty first-tier cities.

77.9% respondents, ignoring the smart features, simply want their smart devices to receive TV programs. For those who have any idea about how “smart” a smart TV can be, their main demand is watching on-demand TV dramas. Only 3.7% consider developing more applications the most important thing for smart TV. Nevertheless, as high as 88.4% respondents would like to choose the smart as their next TV set.

Half the respondents found that, according to the same survey, remote controllers are not easy to use and the running programs slow down the device. About 30% of them think the apps built-in are poorly designed. 21.3% complained about the poor performance of voice and gesture interaction and facial recognition.

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Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com