Allen Zhang, lead of WeChat (Weixin in Chinese) and vice president of Tencent, gives some ideas in an interview on what were widely speculated by the public and media about the cannot-be-hotter mobile app, such as why there hasn’t been a version for iPad. Of course, monetization is an unavoidable topic. But he didn’t say social games or micro-payments service which Pony Ma, CEO of Tencent, told the WSJ yesterday.

Monetizing official accounts

“Why would I build the official accounts platform? It has monetization potential. It’s possible that, when it works, not only does it can be monetized, but also doesn’t annoy users. What’s even better is (users) would like to pay for services. That’s good approach to monetization.”

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Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com