Back in 2003 when most players were flocking to the PC-based online video market, Liu Shuyao chose the smaller screen, mobile phone. Liu is the founder of 100tv, a mobile video service who claims it enjoys RMB billions of revenue from content distribution and was profitable early on. 100tv has been consistent with what it’s been doing, from the good old times when service providers profited from the 2G world to the current mobile Internet era, and luckily enough it keeps on making money. The founder told the story about how they changed the business model to adapt to the smartphone surge in an interview recently.

A Firm Focus

When Liu started up this company with his partner Ding Yi, there were very few peers out in the field for the main trend at that time was still on some value-added SMS services. It could be a good thing or a tough thing for a startup. As a pathfinder of mobile videos, 100tv underwent a period of exploring without any experiences or examples. With an early angel investment of $500,000, it had some hard time at the first two years.

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Charlie Sheng

动点科技驻湾区记者. Charlie is an entrepreneur based in San Francisco and Hong Kong who calls herself the undefeated caffeine champion. You can reach her at charlie.sheng (at) technode.com