Wo Bo, founder of Lashou the group-buying service and who left it as CEO a year ago, gets back to the public eye as the founder of Mei Jia Le, an online retail brand like Vancl. Apart from apparel, however, Wu’s company will also sell construction materials.

He calls it an “online-to-offline fast fashion brand” which was inspired by the idea of Omni-Channel Retailing. Consumers can choose to buy goods from the Web, mobile, or in brick-and-mortar stores – here they can choose to pay directly, buy online through devices in the stores or use the delivery service. The last one makes sense with construction materials.