Local brokerage FounderSecurities just launched its online flagship store on Tmall, Alibaba’s B2C subsidiary. This is the first time a security company has ever entered a B2C platform. The news soon aroused the attention of its peers, accordingly many security brokerages said they also had the same plan now.

In this online store FounderSecurities offers various services such as personal investment advisory,  trading tools or news consulting, of which the prices vary from twenty something to tens thousand RMB. Services like opening account or margin trading are not available yet due to the current regulations.

Yuan Hai, the Retail Business GM of the company revealed in an interview that their main businesses on Tmall would focus on news&search products, trading tools and advising services first and then on some financial products. In July 2012, FounderSecurities started selling the same products on its own online trading platform, and has brought in over RMB 5million within half a year.

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Charlie Sheng

动点科技驻湾区记者. Charlie is an entrepreneur based in San Francisco and Hong Kong who calls herself the undefeated caffeine champion. You can reach her at charlie.sheng (at) technode.com