[This past Saturday I had the opportunity to sit in on Prof. Steve Hansen’s class at Beijing University’s Guanghua School of Management. Prof. Hansen’s class is on one of the hottest topics being debated in China right now: entrepreneurship. Each week he is inviting entrepreneurs in Beijing to guest lecture, and this past week he invited Terry Crawford and his wife Gloria, the co-founders of InitialView. InitialView has an interview platform that assists U.S. universities in getting an authentic look at their applicants from China.]

The past 10 years have witnessed the rapid growth of not only the number of Chinese applicants who wish to study abroad, but also the agents who help students chase their dreams. It is a growing challenge for university admission officers to identify the right candidates in an efficient and effective manner, based merely on paper documents alone. Some documents are tampered by agents, which makes it even more difficult for admission officers to have an authentic look at the international applicants.

InitialView offers a quick and easy way for admission officers to evaluate the candidates through unedited video interviews. Founded in 2009 in Beijing by Terry Crawford, InitialView allows viewers to determine the interviewee’s English ability and interpersonal skills within seconds. Over 40 education institutions have experienced the InitialView service, including most of the top universities and liberal arts schools in U.S.

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Kang Zhou

Kang is a Tech writer, Event planner and Chairman of Beijing 3 Day Startup.