According to a latest report from Chinese group buying service aggregator Tuan800, the total volume generated by Chinese mainstream group buying sites in Jan. and Feb. reached a new high, RMB 4.3 billion (source in Chinese). The volume of transactions in January hit the record with RMB 2.32 billion, 30.2% up of the average monthly transactions in 2012. The figure as of February slid down to RMB 2 billion due to the CNY holiday when most Chinese stay home with families.

The movie ticket deals are the black horse. 16 million people nationwide contributed to a total of RMB 445 million in Jan. and Feb.. Those seats bought on group buy sites accounted for 11.9% of the total box office, RMB 3.75 billion.

Another driving force is a new mode,  ‘mobile clients + reservation-free deals”, that enables users to use discounts anytime, anywhere. It seems to be a promising model. The usually low-margin business sees more profits, 40%-80% in margin, here.

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Chelsea Dong

She reads, travels, photographs and writes, with interests in chronicling China tech scene and interpreting how technology disrupts the way people live.