On an event to celebrate Xiaomi’s third anniversary, Lei Jun, co-founder and CEO, revealed that the company made 12.65 billion yuan in pre-tax sales in 2012 with a total of 7.19 million Xiaomi phones sold (1.37 million were sold through China Unicom while the rest sold online). Mr. Lei said earlier that the net profit could be about USD 200 million and their sales goal for 2013 was 15 million Xiaomi phones. ( the presentation in Chinese)

MIUI, a custom Android ROM built in Xiaomi phones and available for download, announced earlier that its users surpassed 15 million. According to today’s release, the app store within MIUI has 20 thousand apps, with daily downloads reaching 3.5 million and the total exceeding 500 million; the game center, launched in last September, has 10 thousand games, with a total of 60 million downloads and one million each day; the MIUI theme designs have been downloaded for a total of 600 times and 3.5 million daily. All the mentioned categories have become MIUI’s revenue sources and we heard that the monthly income had become considerable earlier this year.

The cloud storage service, released about half a year ago, now is holding 300 million photos, two billion text messages. 6 million photos and 13 million are uploaded onto it daily. As for the number of users, Mr. Lei said “one to two million”.

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Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com