Tmall (Alibaba’s B2C e-commerce) launched new products for trial from April 8th– 15th, namely TMall Features, TMall PreSale, TMall Exclusives, and Appliances Protector, currently available on its promotion page before being permanent. It seems that every innovative concept Alibaba Group ever conceived somehow tries to agree with the transitional path of Chinese e-commerce market.

The Tmall Features, trying to turn the former grid-structured products layout in to a more window-display style page. Merchants can better organize the products in different features, themes and trends, while customers can more easily get attracted by what they want.

The PreSale and Exclusive services offer a revolutionary C2B (consumer-to-business) selling model on Tmall: with Presale customers and merchants can both lock their targets more effectively, while the latter service allows customers to enjoy all kinds of sales deals exclusive to Tmall users.

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Charlie Sheng

动点科技驻湾区记者. Charlie is an entrepreneur based in San Francisco and Hong Kong who calls herself the undefeated caffeine champion. You can reach her at charlie.sheng (at) technode.com