LightInTheBox Holding Co., Ltd, a Beijing-based online retailer that targets at markets outside China, filed with the SEC to raise up to $86 million in an IPO on the NYSE under the ticker LITB. No pricing terms were disclosed  .

Founded in 2007, LightInTheBox started with selling electronics but gained momentum with wedding dresses and other fashion and lifestyle goods that are low-priced and made in China. In 2012, 98% of the total orders were from outside China.

It reports $200 million in sales in 2012, with $2.23 million in net loss. It turned a profit, $1.11 million, in Q4, 2012.

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Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com