360Buy, which has been rebranded as JD.com recently, announced that its registered users reached 100 million, with a yearly increase of 200% since it’s founded.

The user base of 360Buy reached one million by the end of 2008 and surpassed ten million as of Q4 2010.

JD’s users are mostly white-collars, well-educated and young, who have relatively strong purchasing power and are quite loyal to JD, data showed.

To improve delivery and after-sales service, JD has rolled out services including cash (or POS) on delivery, speed delivery, after-sales support, order tracking, etc.

Chelsea Dong

She reads, travels, photographs and writes, with interests in chronicling China tech scene and interpreting how technology disrupts the way people live. More by Chelsea Dong

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