According to the latest report from Chinese group buying service aggregator Tuan800, deals from high-quality merchants only accounted for 12.4% of the group-buying market in March but grasped 69.7% consumers, generating 71.9% turnover of the whole market (in Chinese).

The industry defines high-quality merchants as those whose volume of transaction per deal is over 10k RMB. The occupancy of those merchants is now likely to be another important parameter measuring the competence of mainstream group-buying sites.

When currently the top five group-buying sites devour nearly 90% the market, hunting for high-quality merchants could enhance the loyalty of consumers.

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Chelsea Dong

She reads, travels, photographs and writes, with interests in chronicling China tech scene and interpreting how technology disrupts the way people live.