After the hype of online-to-offline concept, doers have accumulated experience in having offline merchants go digital. Xu Lei, Buding’s CEO revealed on ChinaBang 2013 that behind the newly launched KFC E-coupons actually were long-time negotiation of two years. Buding is an E-coupon distributor, and also a portfolio company of Innovation Works who has covered as many as 200 cinemas throughout the country.

After dealing with offline merchants for all these years, Xu shared some points on the value of the check-in functions recently,

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Charlie Sheng

动点科技驻湾区记者. Charlie is an entrepreneur based in San Francisco and Hong Kong who calls herself the undefeated caffeine champion. You can reach her at charlie.sheng (at) technode.com