Dianping celebrated its tenth birthday on April 24. At ChinaBang 2013 earlier this month, Long Wei, co-founder of Dianping, disclosed the latest data,

Revenue sources include e-coupons, group-buy and keyword search advertising, according to Long Wei. To launch e-coupons on Dianping platform, merchants pay monthly or yearly fees. Group-buy implies good cash flow, but the whole sector is still far from profitable due to low margins — The gross margin is below 10%, Zhang Tao, CEO of Dianping, once disclosed. Wang Huiwen, co-founder of Meituan disclosed at ChinaBang 2013 that their gross margin was as low as 7%. The keyword search ads are not available on mobile versions yet.


Starting out as a ratings & reviews site in 2003, Dianping had had 25 million reviews as of the first quarter of 2013, according to its official data. It later became a Yelp + Foursquare + Groupon around 2010. To meet the demand of mobile users’ for searching for places nearby, Zhou Bian Kuai Cha was released last year. At the beginning of this year, Dianping announced to open up data to third parties.

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Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com