In a recent interview with local media, Zhou Hongyi, CEO of Qihoo, said this year, 2013, would be an important year for the internationalization of Qihoo and would launch an English version of 360 security service, bringing free security service to other places around the world. Qihoo dreams of becoming the biggest Internet security company in the world, he added. (in Chinese)

NQ Mobile (formerly NetQin) is now the only Chinese security company that has an international presence. Out of the 283 million cumulative registered user accounts as of December 2012, 42% were from outside China. It recorded US$91.8 million in net revenue in 2012. Revenues are generated from paying users based on the freemium model. It’s unlike Qihoo’s model that it doesn’t charge users for using security services but make money through advertising and paid games hosted on its platform.

Qihoo has been notorious for not following established rules and some controversial practices. It disrupted the China’s Internet security market by offering products for free in late 2009 that all others who used to sell Internet security products with considerable profits were enraged and became its enemies ever since.

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Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com