Benlai: Cut Me a Check

If you have ever taken taxi in Beijing and have been stuck in traffic (a fate impossible to avoid), you might have noticed an ad for Benlai, an e-commerce site promoting healthy food.

As the Chinese saying goes: “food is the sky for the people”. Nothing is more paramount in importance to the Chinese than dinning, and there is a great amount of money to be made. Furthermore, the concern regarding the quality of food seems to imply that there is also demand for organic and safe good.

This is where Benlai comes in. The site was meticulously described in BusinessWeek China. The article describes how a good of former member of the media decides to utilize their professional skills to package and market food to make it appealing. The site has already raised over $15 million, and wants to build its own distribution network and offer great food all at a premium price.

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