If you have ever taken taxi in Beijing and have been stuck in traffic (a fate impossible to avoid), you might have noticed an ad for Benlai, an e-commerce site promoting healthy food.

As the Chinese saying goes: “food is the sky for the people”. Nothing is more paramount in importance to the Chinese than dinning, and there is a great amount of money to be made. Furthermore, the concern regarding the quality of food seems to imply that there is also demand for organic and safe good.

This is where Benlai comes in. The site was meticulously described in BusinessWeek China. The article describes how a good of former member of the media decides to utilize their professional skills to package and market food to make it appealing. The site has already raised over $15 million, and wants to build its own distribution network and offer great food all at a premium price.

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

What you get

Full access to all premium content and our full archives

Members'-only newsletters

Preferential access and discounts to all TechNode events

Direct access to the TechNode newsroom

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

Yang Wang

Yang is currently the brand and media director at Elitime Media & Consulting. He has published and translated seven books, and several of his works have been translated and published in areas such...