izp Technologies, a data mining and digital advertising company, told media recently that it was valued at US$1 billion in the latest financing round in 2011 and planned to go public overseas in two years. (in Chinese)

Its main business is mining data supplied by telecom operators and help advertisers do digital target marketing accordingly. The company offers to develop, for free, software and hardware needed for data analysis for telecom operators worldwide and gets rewarded with user behavior data. With analyzed data, izp helps advertisers with more targeted approaches.

izp charges CPC-based fees. The company has reached partnership with more than 20 telcos around the world, as reported.

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Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com