We once introduced how the photography-focused Meitu Kiss phone came into being and it is backed by Cai Wensheng, a legendary figure in China’s tech industry. Today it is officially released, together with MeituAir, the built-in cross-platform photo management software.

With customized Android 4.2, quad-core MT6589 processor, 4.5-inch 1280 x 720 display and 8 mega-pixel front & rear camera, it’s priced at 2199 yuan (US$357) — the latest version of Xiaomi phone is for 1999 yuan (16GB) /2299yuan (32GB).

Meitu, the company behind the phone, started with PC-based photo editing software in 2008 and succeeded with a photo effects app, Mei Tu Xiu Xiu. It claims the mobile app has 290 million users, out of which 24.6 million are daily active. Cai Wensheng showed his confidence in the phone by saying “there are more than 300 million users if combing Mei Tu Xiu Xiu users and users of the PC software. It’s terrific even if one percent of them want to buy the phone” when asked about the phone recently.

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Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com