It’d been a long while before Sohu drew public attention again. Charles Zhang, founder and CEO of the company, said he became depressed around 2010 and kind of “retreated”.

He would expect Sohu Weibo to become a hit if he didn’t left from the frontstage back then, he said so in a recent interview. Now there’s no way for any Weibo to beat Sina Weibo. Baishehui, the white-collar-targeted social networking service Sohu had put a lot of effort into by 2010, turned out to be another failure.

Charles Zhang got back this year and brought a lot hype.

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Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com