Yeah, there has been so many stories on Bitcoin since mid-April when it lost about half of the value over night after hitting a record high, thanks to a speculation wave which resulted in a DDoS attack and ‘panic sale’. Also there emerged all kinds of related services like exchanges, and businesses like this food ordering service that accept Bitcoin.

Riding the wave, Bitfash, a service for Bitcoin holders to shop for fashion brands, was launched in the past April. Though the company behind it, Woods and Kelkar Pty Ltd, and the two founders are Australian, Chris Woods, one of the founders, is living in Beijing and now working on a Chinese version of the website and has been looking at the opportunities in China.

Three brands, Zara, Forever 21 and Mr. Porter, are available now and more will be added over time. Delivery and after-sales service, however, are taken care of directly by brands, not Bitfash. It charges consumers a small amount of fee. The exchange rate between USD and Bitcoin is consistent with that on MtGox, currently the largest Bitcoin exchange and reflecting the prevailing exchange rate.

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Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com