Alibaba’s Taobao is testing a service for online retailers to do marketing on Sina Weibo, according to Erun, an online e-commerce news site (in Chinese).

Taobao retailers then can send marketing messages or other content directly to Sina Weibo from the Tabao system, or interact with Sina Weibo user directly. Taobao told Erun that they hoped it to help convert retailers’ followers on Sina Weibo into their customers.

Now a batch of selected retailers selling female clothing and cosmetics are testing the product. Other retailers, however, also can apply for it. Apart from operations,  the selection also takes the number of Sina Weibo followers, the store’s presence on Sina Weibo and whether a retailer uses Wangwang — the instant messaging tool provided by Taobao for retailers to communicate with consumers — into consideration. The service is expected to be launched in July at earliest.

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Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com