China is seeing more and more goods are shipped overseas to individuals, instead of wholesalers. That must be one of the reasons that Alibaba has been transforming its business-to-business e-commerce platform AliExpress to a business-to-customers one by encouraging Taobao retailers to set up stores there. Lightinthebox, a US-listed online retailer with 98% of the total orders from outside China, started from a B2B model but later shifted to the B2C as finding that 80% of goods were sold to individuals, according to Bao Fan, one of its investors (in Chinese).

It doesn’t mean the wholesaling sector is shrinking in terms of goods shipped outside China, but some people find the shipping requests by individuals were different, and see room in improving the service or creating new ways.

BoxC, a Shanghai-based startup, tries to offer 4X faster and 50% cheaper a shipping service for China-based online retailers. It has collection centers in Shanghai to receive goods from across China and dispatch centers in the U.S. BoxC hopes to help increase sales and customers for retailers. It recently joined in the latest accelerator program of 500 Startups, a Silicon Valley-based incubator and early-stage investment fund.

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

What you get

Full access to all premium content and our full archives

Members'-only newsletters

Preferential access and discounts to all TechNode events

Direct access to the TechNode newsroom

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com