With a plethora of online contents, independent developers, as well as a saturated space of mobile applications for mobile and electronic devices, it behooves one to ask the question of how to distinguish oneself from the rest of others. Common questions become: what is the unique selling point? How and where should one release content? How to go about in doing so to reap the most gain?

This question is addressed by a Brazilian startup, Movile. Movile is the largest mobile platform for content in Latin America. Movile licenses content from providers and distribute/monetize it on mobile on our products.

The founder, Eduardo Henrique founded Movile In 2006. A graduate from Unicamp, ESPM-SP, and FECAP-SP, his original goal was to look for good mobile marketing technologies around the world and bring them to Brazilian marketing. From 2006 to 2010 the company promoted a consolidation in the Brazilian mobile market becoming the largest mobile platform not only for marketing, but also m-Entertainment, m-Games, m-Payments and m-Commerce. After the consolidation, Eduardo managed the Corporate Area of the company supporting business with big customers in Brazil, including airlines, banks, energy and government. In 2010 Eduardo assumed the mobile payment area and developed a platform called Mozca (mozcapag.com) for sms billing.

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Richard Chen

Richard is a technical writer and contributor based in San Francisco and Silicon Valley. Richard has a degree in electrical engineering and is profoundly interested in technology and innovation.