How many ways can you think of to promote a game? Freemium, propelling to the top of the app store ranking by all means, social media campaign, cross-promotion… But I bet none of you have thought of this idea as Potto, a Korea-based startup trying to promote games through a lotto game.

Potto is a free global Lotto app, and also a nice advertising platform for game publishers. Users of Potto get their virtual lottery tickets by watching game videos, finishing interesting tasks, and win the rewards if they are lucky. Currently the app is available in English, French, German, Italian, Japanese, Korean, Portuguese, Spanish, Simplified Chinese and Traditional Chinese.

How to Play?

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

What you get

Full access to all premium content and our full archives

Members'-only newsletters

Preferential access and discounts to all TechNode events

Direct access to the TechNode newsroom

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

Charlie Sheng

动点科技驻湾区记者. Charlie is an entrepreneur based in San Francisco and Hong Kong who calls herself the undefeated caffeine champion. You can reach her at charlie.sheng (at) technode.com